Why must we love the Lord? Because as we do so, we become refined, pure, and holy. When we love the Lord, the benefits of the Atonement can wash away our earthly stain. Though our sins be as scarlet, they can become white as snow (see Isaiah 1:18), and we can become new creatures, filled with new life, new thoughts, and a renewed desire to do good continually.
-Joseph B. Wirthlin